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5 Steps In Selecting The Ideal Blog Topic

5 Steps In Selecting The Ideal Blog Topic

Are you considering starting a blog? Do you want to be a successful blogger? If so, you need to create, publish and share valuable free content to reach your potential target audience. 

In short, it is about appealing to a specific group of people with high-quality content.

The first thing you should do is to determine the topic of your blog, that is, what your blog will cover. 

What am I going to write? That is a critical question since it determines whether your blog will succeed or fail. 

Choosing the right topic allows you to write blog articles with ease. 

If you're stuck on what to write, here's a guide to choosing the best blog topics.

When you publish content, you want it to rank on the first page of search engines. So we need to understand what the topic is according to SEO.

Google's primary goal is to provide the most relevant answers to people's search queries as quickly as possible. When you do SEO, your focus should be the same as Google's.

So, instead of thinking of a keyword as the core, think of the keyword as a topic. You will try to cover everything Google wants to see on that topic in your content.

Step 1: Identify Your Basic Topic

Choose a topic that interests you. Don’t just pick trending topics, as they tend to have so much competition that it can be difficult for your new blog to stand out.

If you are not interested in this hot topic, it will become a liability in the long run.

Picking a topic that interests you will ensure that you can post consistently and devote your full attention to your work.

Most successful bloggers update their blogs because they love what they write and are willing to do the necessary research for each article.

It is a good idea to list all the topics you are interested in (you will determine that later on). 

Remember, It is always a good idea to list all the options for your blog topic. Try to combine the subjects you've considered before deciding on the ideal one.

Step 2: Know Your Target Audience

You have identified your main topic. Next, you'll do in-depth keyword research to understand your target audience. What problems do they face, and what do they usually search for in search engines? 

You want to list subtopics that are relevant to your main topic. These keywords should have low competition and enough search volume.

There are several free keyword research tools available. I recommend the following three:


Ubersuggest is a powerful SEO tool that displays your keywords' monthly search volume, CPC, and competition data.

Not only will it give you insightful data related to specific keyword queries on Google, but it will also give you data on sites like YouTube, Amazon, and more.

When you enter your primary keyword, it will provide more keyword suggestions.


AnswerThePublic is a keyword tool that displays search questions and suggested autocomplete searches in a search cloud graphic.

Use this free tool to get instant, raw search insights direct from the minds of your target audience.

Ahrefs Free Keyword Generator

Ahrefs Keyword Generator is a free keyword research tool provided by Ahrefs. 

It will help you discover free keyword ideas for Google, Bing, YouTube, and Amazon, with monthly search volumes and Keyword Difficulty scores.

Step 3: Keyword Related Terms and Glossary

Our main keywords and long-tail keywords are usually very competitive. 

To find hidden, lesser-known related keywords, we need to search for terms and glossaries related to the keywords. 

And then research the terms we picked. In this way, we can find more ideal keywords.

Step 4: Select Topics From Other Blogs

List top bloggers in your field, see the types of topics they choose, and make a note of the ones that interest you. 

Get inspiration from other bloggers. But don't plagiarize, don't copy their titles, and change them to suit your niche and target audience.

Alternatively, you can search Google for your keyword to find those small blogs that rank high. Why? Because your blog is new, it's hard to outperform big blogs. 

You can find many keywords that fit your blog by researching small blogs that are doing well.

Using the free keyword tools I mentioned above, you can find out which keywords have high search volume and little competition on these small blogs.

Step 5: Pick Topics From Relevant Forums

It's a good idea to look for topic ideas on related forums. If you can conceive of a topic, chances are there's a forum for it. That is simply another tool for researching blog posts.

Explore the forum's categories and sub-forums, and read the posts, particularly the new and popular ones. 

These pieces can provide you with ideas for where your readers' pain points are and what you can write to remedy them. Your blog article ideas will be more current and relevant.


You'll need to do some digging to choose the right topic for your blog. Mining great topics is not an instant process. And you have to put in some time and effort, especially if you are a beginner.

It is critical to focus on a single topic in the early stages. You can expand and explore other areas as you get more experience and knowledge.

Writing articles should be a snap after you've settled on a blog topic. As a blogger, you develop a daily action plan and produce high-quality content regularly for your target audience.

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