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Email Marketing: Constant Contact Vs. Mailchimp

Email Marketing: Constant Contact Vs. Mailchimp

So you finally started your business. And then? Well, now you need to get business.

A great way to get business is through email marketing. Besides social media, what is the first thing people check every minute? Email!

People collect emails and never realize that email is one of the best ways to market their services. Email marketing companies like Mailchimp and Constant Contact can help you acquire customers quickly.

Some people wonder if I should use MailChimp or Constant Contact. The real question is which one is best for your needs. Let's compare Constant Constant and Mailchimp.

What is Constant Contact?

Constant Contact is a web-based email marketing company that allows you to transfer email contacts quickly and design professional email marketing. 

Constant Contact can see how many people open each email campaign and which campaigns are the most successful. It allows companies to see which marketing they should target in the future.

What is MailChimp?

Mailchimp is also a web-based email marketing service. It helps you create email newsletters, distribute them on social networks, link services you already use, and record your results. 

Mailchimp allows people to subscribe and unsubscribe from email marketing lists via a registration form if they are interested in your work or products. Emails sent to user lists are called campaigns and are sent using reusable email designs called templates.

Constant Contact Vs. Mailchimp

Both companies are two of the most popular services out there. So, which service is better? Let's see Constant Contact VS Mailchimp.

Mailchimp provides users with a free membership, which is very user-friendly. It offers a beautiful modern design and easy-to-setup emails.

Constant Contact doesn't have as many users but offers free membership and is just as user-friendly as Mailchimp. They don't have as many modern designs but offer a lot of templates and stock images. 

To understand what the best choice is, let's take a look at some of what these two services have to offer.


Email automation helps you develop emails and send them to an entire list of people in one go. You design an email and continuously send it to the people you designate to receive it. 

Mailchimp offers best-in-class automation that allows you to send customers specific products and recommendations. 

Constant Contact offers more autoresponders and personalized emails but not many automation options.


Mailchimp and Constant Contact offer excellent features for scanning inappropriate content and spam-checking tools, achieving 96% to 99% delivery rates.

Registration Form

It's great to see who is interested in your services. However, people send most forms to their spam folders, which can be bad for your business. 

Mailchimp does this better because it offers more customizable options, whereas Constant Contact only allows standard boxes.


Businesses would prefer the freedom to customize their emails in whatever way they see fit. Although Constant Contact provides a large selection of images and templates to pick from, Mailchimp's design is more adaptable.


Both platforms give statistics that explain parameters such as click-through rate, open rate, bounce rate, and others. 

Mailchimp, on the other hand, provides a click map to visually indicate the optimum spot to position links and provides industry averages. It is not something Constant Contact does!

Ease of use

Both services have simple user interfaces. Both have drag-and-drop features that make it simple to create emails.

Customer Service

Nothing is worse than calling for help and getting an automated system to help you with your problem. 

For both services, Constant Contact's phone support is excellent. They offer three different options to talk to someone and offer training activities. 

However, Mailchimp provides a contact page with a selection of relevant questions. They don't offer phone support.


Both services have reasonable prices, but Mailchimp includes a permanently free option. Constant Contact offers a free trial period. Mailchimp's flexible pricing is perfect for tight or low-budget businesses.

Should I use Mailchimp or Constant Contact?

Overall, both services are excellent. Although Constant Contact provides better customer service support, Mailchimp outperforms the former in every other area. 

It is just a brief overview of what each service can offer, but the final decision will depend on each business's needs.

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